Lynx targets boys with babes shock
Old twist. Lynx keeps on batting for the boys with its girlie-based content. The brand has launched its first ‘click flick’ campaign to promo new the Lynx Twist – ‘the fragrance that changes’ – with an interactive video, Keeping Keeley, featuring Page 3 model Keeley Hazell and other babes. The idea is to test guys’ skills at keeping girls interested in them ‘during crucial mating game moments’.
Want to find out more about the Lynk Effect and ‘the ancient art of ‘twisting’? Then get thee to the Facebook app.
Or if you’re interested in seeing how brands can really get it wrong when they get sexist, then check out Pepsi’s Amp app flop.
