brand-e

Put the date 21st June in your diary and write ‘David On Demand’. For on that day, Leo Burnett creative recruiter David Perez will launch his week-long project whereby he puts his life in the hands of his Twitter followers.
Why? Well, for one thing, he wanted to go to Cannes Lions and, after a New York brainstorming session at Leo Burnett, his bosses agreed to send him as long as he agreed to do anything he was tweeted to do.
Perez will wear webcam-enabled glasses so that his followers can follow him following commands.
“Everything I see, you will see,” he says. “And everything I do will be controlled through Twitter.”
And it’s a way of proving that advertising has become more personal and techie, apparently.