Levi’s – time to Obey
Brand art. US artist Shepard Fairey went all experiential for Levi’s when he put together an art installation outside the brand’s store in New York’s Times Square. The event was part of the launch of the Obey x Levi’s menswear collection co-designed by Fairey, who added fits, finishes, rips, patches and design details to the brand’s clothing, along with spray paint drips, stencilled art and pins, of course.
“Shepard Fairey is a groundbreaking innovator who has changed the way art is perceived and consumed in our world today. His revolutionary work uniquely reflects the optimistic, pioneering spirit of the Levi’s brand, making Obey x Levi’s a truly authentic collaboration,” said Doug Sweeny, the company’s vp of marketing.
Don’t know Shepard Fairey? Well, he’s the guy who came up with the Hope poster that headlined Barack Obama’s presidential campaign.
