Levi’s makes Facebook game fit
By Mark Terry. Levi’s has teamed with WildTangent to bring the Levi’s Curve ID product to consumers playing the Facebook game Mall World. Through the BrandBoost platform, players can earn in-game items by engaging in a Levi’s virtual fit experience to find their perfect Curve ID jeans. They can also get a pair of branded legwear by exploring a new. virtual Levi’s retail store within the social game.
WildTangent’s BrandBoost enables brands to sponsor access to additional playing time or virtual goods that players would otherwise have to pay for. The platform also allows the dynamic delivery of branded virtual goods into social games on Facebook.