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Lacoste has gone and published a big digital book to tell the story of René Lacoste, the tennis-playing founder of the brand. The six-chapter tome chronicles notable events in RL’s life, including A Young Sportsman: Bold & Tenacious, An Inventing & Innovating Mind, plus 1927, The Year Of The Crocodile. It’s an interactive biography, so be prepared to click.
brand-e: nice brand fit but we’d have like a bit more edge to the book – all inventiveness is in the tech