Kia and the mystery of the online series
Brand initiative. Kia Motors America and broadcaster ABC have launched an online ‘fictional documentary’ series, Mysteries of the Universe: The Dharma Initiative. The five-parter, which examines a series on unsolved ‘mysteries’ from the early-1980s in an attempt to investigate the so-called Dharma Initiative, will roll out monthly, with the final episode appearing mid-November. The show can be seen at ABC.com.
