Keeping tabs on the conversation
Portable social. Digital marketing agency iCrossing has launched a free social media monitoring application for the iPhone. The Say What? app asks users to enter a search term and then delivers the latest conversations on that subject from the likes of Twitter, Digg and a whole raft of online forums and blogs. Using those search results, iPhoners can also drill drown on a particular source.
“iCrossing developed Say What? to demonstrate how search, social media and mobile can work together to provide users with information that is real-time and relevant,” said Rachel Pasqua, the company’s director of mobile strategy, iCrossing. “Our goal was to put one-click social media monitoring in the palm of the user’s hand.”
