Keds shods Taylor on tour
March 20, 2013 in -e.showcase
Keds is taking to the road as a sponsor of Taylor Swift’s North American Red Tour and is releasing a limited edition Champion sneaker featuring the names of each city on the touring programme. Fans can order the shoe at the Keds Style Studio, a pop-up brand experience inside each venue.
The brand is also asking girls to share their stories of ‘bravery, self-confidence, friendship and style’ at the Keds Share Fearlessly video set, with the chance to be featured on the new Bravehearts.com Keds website aimed at helping them live their lives to the fullest.