Jimmy’s great Trainer Hunt
Choo chase. It’s time to join the Jimmy Choo Trainer Hunt. If you live in London. We’re talking about the brand’s CatchAChoo campaign which means those looking to win some expensive footwear need to follow a pair of new trainers ‘on their stylish journey around London’. Following means heading to Twitter, Facebook and that hot location platform FourSquare.
The winner is the first person to identify the shoes in a place Jimmy Choo has publicized. To demonstrate they have ID’d the trainers, victors must approach the Jimmy Choo rep holding the articles and say ‘I’ve been following you’.
Are we talking social media sole here?



