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For the Word Cup, Budweiser has set up Bud House. What is it? It’s Football Big Brother, that’s what, in the form of an abode in South Africa, natch, where 32 fans from 32 World Cup nations live under one roof.
Yes, they eat and sleep there. They watch every FIFA game there. And Bud House visitors get to influence their lives because they can reward their fave fans online. Or penalize those they don’t like. Starting 11th June, of course.
“When the fan from your country needs your support most… this is where you can help,” the brand says.
Thirty two fans, one goal. Because the winner gets to go to the World Cup Final, and the rest don’t.
More at BudUnited.