In the store, in the mstylelab
Macy’s department store is planning to roll out its mstylelab for teens this summer. The microsite will host fashion videos with the latest trends, ‘word on the street’ content featuring Seventeen Magazine editor Anne Shoket, plus a ‘post your pics’ channel where users can upload images of themselves allowing others to see what’s fashionable across the States.
There will also be 13 Macy’s dedicated in-store mstylelab lounges for teens, which will act as a space for them to kickback and relax, while surrounded by fashion and technology in the form of soon-to-be-released Kinect game for the Xbox from Microsoft, a Macy’s partner.
