In the box pop-up retail thinking
By Steve Mullins. Shoreditch is set to get itself more than a mere pop-up shop – because Boxpark is coming to east London in the shape of a pop-up mall. Boxpark is all about refitting shipping containers to create low-cost, low-risk ‘box shops’ with a mix of international fashion, arts and lifestyle brands, galleries and cafes.
“Boxpark is radical stuff,” says the pop-up retailing outfit. “It’s not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong – on the street.
“Boxpark isn’t just where you shop. It’s an inspiring and enjoyable place to drop in and hang out. It’s what a real brand experience should be all about.”
And the Boxpark philosophy is also about giving innovative retailers space at affordable rates and on flexible terms. Plus it’s as local as it’s global, with some box-shops offered to Shoreditch creative industries and organisations at preferential rates to ensure the project enhances the community.
Why Shoreditch?
“If London’s the source of the world’s creative lifeblood, Shoreditch is the creative heart of London – a breeding ground for ideas, where the outsiders, the renegades and the radicals are making stuff interesting by making interesting stuff.
“The first Boxpark is right where it should be. Nowhere in the world could be more fitting than directly opposite Shoreditch House and the new Shoreditch High Street Station and within walking distance of Brick Lane, Spitalfields, Hoxton, and Old Street.”
