Ikea’s notes from Billy
The Billygram. It’s the kind of thing you didn’t know you wanted… until you see it. The Billygram is from Ikea and Ogilvy & Mather Frankfurt, and it features that redoubtable shelving, Billy. The idea is that Ikea’s Billygram FB app enables consumers to post animated messages written with Billy racks on each other’s walls on the social network.
Yes, how did you ever manage without it? Well, now you don’t have to, because it’s right here. And remember, ‘content changes, Billy stays the same’.
