Hyundai on the Square
Hyundai went to New York’s Times Square last week and set up its interactive Hyundai Race game on a billboard. Consumers were able to control the digital cars, among them the new Hyundai Velostar, via their smartphones through a controller downloaded from iTunes.
The car marque says Hyundai Race is part of the company’s new brand direction which aims to provide customers with ‘experiences beyond expectations through innovative thinking’.
