Heineken’s hot-track mixers
Party plays. Heineken rolled out its Playlist Challenge game over the festive period to keep the US partying. The idea of the app is to get players mixing the perfect menu of songs from indie artists to keep the on-screen video crowd stepping along. ‘The crowd will react either positively or negatively to each track selection and the party will either go off, or be a dud. It’s all up to the consumer,’ the brand says.
“With the Heineken Playlist Challenge, we’re excited to give consumers a one-of-a-kind digital game that mixes high quality interactive video with hot tracks from up-and-coming artists,” said Filip Wouters, vp of marketing, Heineken. “Consumers can experience what it feels like to DJ a club and influence a crowd’s energy. The game taps into their passion for music and will give them the playlist to make their holiday parties memorable.”
Players will get a little help from legendary DJ Biz Markie so that they can compile the best list ranging from hip hop tracks to dance to funk, along with artists such as Kid Sister and Amanda.
