Heard it through the grapevine
Bottled chords. What happens when the Mendocino Wine Co. partners with music management outfit RZO? Well, you get Wines That Rock, which means three rock ‘n’ roll varietal wines – Forty Licks Merlot, Woodstock Chardonnay and The Dark Side of the Moon Cabernet Sauvignon.
And we bet you think this is a totally gratuitous marketing gimmick simply to shift bottles. But oh no. This is science.
“Traditionally you create the wine and then name it based on its personality,’ explains Ron Roy, co-founder of Wines That Rock. “With these wines, we blasted the music in the cellar of the winery and developed a bottle of wine that captured the attitude of the music.”
Wait, there’s more.
“The Woodstock Chardonnay was produced to express the mixture of revolution and the vitality of Woodstock,” says Mark Beaman, winemaker at Wines That Rock. “The Forty Licks Merlot needed to be timeless with a bit of spunk. and the Dark Side of the Moon Cabernet Sauvignon was created to bottle up the soft, haunting complexity of the album.”
All orders taken at the Wines That Rock website.
