Happy New Year for crowdsourcing
2010 wisdom. Crowdsourcing is set to become a part of outsourcing strategies across numerous industries, say digital strategists Last Exit in their list of top 10 marketing trends for 2010.
Organizations will mobilize passionate special-interest groups to “not only carry a message but also to lead and take part in activities on their behalf,” says Last Exit. “From political canvassing to software development, from people journalism to environmental activism, expect to see huge growth in crowdsourcing models provoked and led, in large part, by digital social media strategies.”
And the digital strategists tag mobile commerce as the promise that has yet to deliver. However… The game changer has – and will continue to be – the iPhone/iTunes platform. In-app purchases on the iPhone can tempt users to buy small items, upgrades, updates, etc, while iTunes holds their precious credit card information. All, of course, is done in seamless fashion, enough to promote impulse purchases.”
Anything else in the top 1O that catches our eye?
“With the increasing emphasis on marketing and advertising through social networks and the increasing pervasiveness of social tools, marketing objectives come into conflict with advertising techniques,” the outfit says “While advertising has often sought to distinguish itself and stop the consumer in their tracks with a disruptive ‘big idea’ the emphasis is now shifting toward persuasion through fitting organically into the consumer’s social sphere.
“It will always be the objective of marketing to provide creativity and novelty, but the way in will increasingly be one of persistence and continuity.”
