Ground control to Toshiba
Space shot. Toshiba has just completed an interactive campaign on the back a shoot for a new TV spot. And launch is the operative word because the brand fired a camera rig into near space on a balloon to grab the angle it wanted over the state of Nevada, and then waited for it to float back to terra firma to pick up the footage. Once they knew where the gear had landed landed.
And here’s where consumers came in. For The Space Chair Project, Grey London got the idea of creating a contest around this crash to earth. Guesses… erm, forecasts were pinned on a map on the dedicated WhereWillItLand website.
“Now, we’ve got aerospace technologists, meteorologists and four all-terrain pursuit teams, so we’re quietly confident we’ll get there,” Toshiba said. “But we thought you might like a stab at it as well. Nearest guess wins the prize. Winner takes all.”
All is a Toshiba 46” Regza SV Series LCD TV.
The rig went up – to 92,500 feet – and came down, yesterday, transmitting its position by GPS every few seconds, with the co-ordinates posted via Twitter using the hastag #spacechairproject – 20,000 followers and all.
