Going Liquid on brand audio
Liquid Online Media is aiming to help brands discover just how they sound. US-based Liquid will provide a platform for advertisers and indie bands to register their interest in each other online where the outfit will offer dating services to match them up for audio branding relationships.
“We have been asking advertisers whether they know what their brand sounds like, and whilst they all know the importance of marketing the right sound, the answer has been a resounding ‘no’,” says Shayne Locke of Liquid.
“Certain alcohol companies excel in presenting their sound to their core audience and the results are staggering. Liquid will provide brands with innovations such as their own pseudo record label, their own bands and ultimately their own sound.”
