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Minted creative. Mentos has launched a Facebook community for fans who prefer to enjoy their mints with a little art and music. The Fresh Goes Better app enables visitors to view and hear original work by artists who upload their creations – fresh graphic art, fresh music and fresh video – directly to the US FB page. A featured artist section spotlights work that is the ‘freshest of the fresh’.
The brand claims the app is the first on Facebook to include an embedded MP3 player, allowing users to listen to showcased music directly from the page.
Artists exhibiting their creative on the Mentos Fresh Goes Better app retain all rights to their work and can link through to other sites so that viewers/listeners can purchase what they see and hear.
“After years of stumbling upon and admiring Mentos-inspired art here and there, it was time to share the wealth,” said Craig Cuchra, brand manager for Mentos. “Creating the Fresh Goes Better application on Facebook is a way of sharing the incredible energy of our fans by becoming a curator for work by established and aspiring artists in three genres. It will allow art enthusiasts of all ages across America to enjoy and offer visions of freshness.”