Gaming with Volvo
Twilight time. Volvo has launched a global campaign involving interactive games, social media and an online contest to promo its XC60 model, which ‘stars’ in the new movie The Twilight Saga: New Moon.
In the film, the car is driven by actor Edward Cullen, and the brand has created a website, WhatDrivesEdward.com, which features a series of Twilight-related puzzles. Volvo will seed comments about the game on the likes of Facebook, Twitter, YouTube and Flickr where players will also be able to exchange tips.
Visitors to the site will also get the chance to win tickets to the Twilight premiere in mid-November in LA.
