brand-e

Brick building. Santander has launched a marketing campaign to promo its UK launch and rebrand of Abbey and Bradford & Bingley banks. The effort includes a multiplatform game, Red Brick, ia problem-solving puzzle available to play as an iPhone app, mobile game and Facebook widget. Players have to move the Santander red brick across a landscape negotiating various obstacles and collecting bonus coins to eventually build a bridge. Users can challenge a friend and post scores on Twitter and Facebook.