Game on for TV spies
USA Network and digital agency Ralph have developed an online interactive game, The Farm, to promo the TV series Covert Affairs. Players have to work alongside one of the characters from the show in her role as a spy. New challenges will be posted, enabling fans to use Facebook Connect to pull in information, share scores and gain extra points by recruiting their friends to help answer questions.
“After viewing the show’s pilot, we collaborated to craft our ideas into entertaining gaming experiences for aspiring CIA agents,” says Ralph. “The goals were to immerse fans within the intense CIA training exercises Annie Walker has to go through in the show, while also enabling users to recruit allies using Facebook.”
