Funding those YouTube creatives
YouTube has announced its Partner Grants programme which will invest $5 million to aid new ideas and production models from some of the viral-video site’s original content partners.
“The idea behind YouTube Partner Grants is fairly simple,” says YouTube. “We’ve been amazed by the creativity and resourcefulness of many of our partners. Some, operating on shoestring budgets, have been able to produce incredible videos, generate substantial revenues and command an audience that rivals that of network television. This new creative class often manages 360 degrees of their business operations, from the writing filming and producing of their content to the marketing, post-production and distribution of their videos.”
Funds from the grants will serve as an advance against the partner’s future YouTube revenue share. This additional funding will allow partners to invest in better cameras, achieve higher production quality, expand marketing efforts, or simply hire more talent.
