Forget those Twitter leads
Visitors landing on branded websites directly from Twitter should not be treated as leads or prospects, according to a report on business lead generation published by LeadForce1.
“People who come from twitter mostly come to a website in search of content,” says the digital marketing outfit. “In fact the highest percentage of visitors to a B2B website from Twitter visited the ‘blog’ page, followed by the ‘about us’ section. A very miniscule percentage of the traffic actually checked out the ‘products’ page, and even lesser the ‘contact us’ page.”
The conclusion? “Twitter should not be used by marketers to generate leads, but as a place to engage with their existing customers, the media and prospects they are pursuing.”
This article is sponsored by Clustrmaps
