Ford gets its agents in gear
Entertainment drive. Ford’s 100 ‘agents’, whom the car maker has tasked with driving and living with a Fiesta for six months, have now racked up 1 million miles of travel between them. The Fiesta Movement agents are given special missions by Ford and then post their experiences on social networks. To date, their activities have generated more than 4.8 million views on YouTube, more than 600,000 views on Flickr and almost 3.2 million Twitter impressions.
“Fiesta Movement agents are entering their final month of missions, and October has them having a blast with missions planned around the theme of entertainment,” says the brand. “Missions include hanging out in the recording studio with Jukebox the Ghost, creating a music video for the band Parachute and watching them perform live, and visiting Turn10 Studio, Microsoft’s racing studio.”
Those wanting to keep up with agent activity can do so using the live feed on the Fiesta Movement website. Need a Twitter fix? Go here.
