Ford aims for buzz-worthy with webisodes
Ford America has rolled out an eight-webisode series on YouTube featuring events from the second phase Fiesta Project which sent teams out on the road to produce ‘buzz-worthy’ content. The brand says the campaign, which launched in May, brought in over 1 million views across YouTube and Fordvehicles.com, and spawned 5,000 online conversations on Facebook, Twitter and YouTube.
“The Fiesta Project webisodes allowed us to use real people to share their experiences with the Fiesta in a very authentic way,” says Jonathan Beebe, Ford digital comms aanager. “The response to the Fiesta indicates that we’re making a real connection between the product features and their real-world lives.
The Fiesta YouTube channel is right here
brand-e: nice social idea, and the metrics are great… but does anyone else think this is a tad conservative?
