Football in the House
Party promo. It’s hard to totally avoid the Superbowl – and we don’t even begin to understand that sport - so here’s something from AT&T that caught our eye. You know how Americans gather around the TV set for this event? Well, the company recruited 1,400 FiOS TV customers to host simultaneous in-home football-watching get-togethers for friends and neighbors.
And with partner experiential marketer House Party, AT&T offered up a party pack with merchandise like mini footballs and poms poms, and also Flip camcorders for hosts to use to capture the event and upload the videos online to a Game Day Watching site.
