Fiat, Spotify do summer plays
Music drive. Fiat has allied with hot music-streaming outfit Spotify to promo its new Fiat 500c model. The partners are providing a branded playlist to which visitors to the dedicated page can contribute. Users adding summer songs to the list are then entered into a draw for a free Spotify subscription. The campaign also hooks in social media, with Twitter used to provide updates of the latest tracks added to the playlist.
