Fiat heads for the pink spot
Long streamer. Fiat is aiming to stream the longest-ever live ad, Pink My Ride, featuring a man painting the bodywork of a Fiat 500 using nail varnish of a certain hue.The brand estimates it will take around one week and 200 pots of the pink stuff to cover the car and wants the attempt to make the Guinness Book Of Records.
The ad, which promotes the new Fiat 500 Pink, can be seen on the dedicated Pink My Ride website.
