brand-e

Getting Berlin creative, with illy

admin — Thu, 02 Sep 2010 09:50:53 +0000

Today’s the day coffee brand illy opens Galleria illy in Berlin. The salon-like setting will blend events featuring tastemakers in art, literature, science, design and cuisine, experienced together with coffee prepared by the brand’s top baristas.
For those in town, Galleria illy in Berlin is located inside KaDaWe, the iconic, department store.

Greet Meet Eater, on Facebook

admin — Thu, 02 Sep 2010 09:45:59 +0000

We all want to be noticed on Facebook. So just imagine how much a plant likes to be pandered to on the social networking platform. Meet Eater is a piece of virtual vegetation which simply thrives on attention, so when people visit the ME FB page and post comments, this thing grows.
“This plant is watered upon the receipt of physical interaction, when it makes friends on Facebook and when people write on its wall,” says designer Bash. “Behind this project is the idea that by introducing both physical and virtual levels of interaction the plant is able to make the move from being an object to being a creature. A creature you can become friends with on the Internet no less.”

K-Swiss takes off at planeshop

admin — Thu, 02 Sep 2010 09:41:16 +0000

planeshop is finally launching its pop-up shop retail outlet in Glasgow Airport. Debut brand K-Swiss will use the space to market its sportswear to travellers only in a branded store on a short-term lease. Next up is… watch this space.
brand-e: pop-up retail has lost momentum of late, can glasgow airport provide lift?

Intel inside music

admin — Thu, 02 Sep 2010 09:30:40 +0000

Intel is partnering with audio software outfit Cakewalk and music destination OurStage.com to launch a Superstars contest.
The organisers initially want users to submit original music in a trio of genres – pop, rock and country – with tracks judged by fans on Intel’s Facebook page. The next competition for the next three genres – singer-songwriter, urban and Latin – will start this month.
Intel is looking for the top 20 artists in each section, all of whom will them be eligible for the $10,000 prize awarded by industry experts. “The cash could be used to record an album, tour the country, or buy anything else a Superstar would need,” the brand says.

Jetstar’s blogging rock star

admin — Thu, 02 Sep 2010 09:25:57 +0000

Aussie budget airline Jetstar, which is supporting Powderfinger’s farewell tour, is also providing the cash to finance an official blogger for the rock band.
The job involves two months on the road with The Finger, watching all 34 performances, and conducting four interviews with the band. There’s also a daily tour blog to write, a video diary to compile, photos to shoot.
“Spanning two months, this money-can’t-buy opportunity will test your writing and presenting skills as you will be producing daily blogs, video diaries and photo updates,” the brand says. “You will interview the band and support acts, interact with fans and locals and become a member of the tour support team.”
And the winner is… one Shaun Malseed, ‘a young whippersnapper with a good eye for detail’. You can see how he got the post right here. And read his blogging efforts here.

Digg it, with brands

admin — Thu, 02 Sep 2010 09:20:53 +0000

GE has launched an official account on the revamped Digg website’s My News Stream channel. The brand has slotted the GE Ecomagination environmental solutions campaign onto Digg and is feeding GE-related content to the site. So if you want news on biofuels and energy innovation, you know where to go.
But if you’re after something with more spark, we suggest Red Bull’s Digg account where there’s stuff on the recent King Of Rock qualifier, Moto3 and F1.
brand-e: digg’s always been too techie for us, but maybe it’s about to become brand-friendly

Miller and the art of cool

admin — Thu, 02 Sep 2010 09:15:03 +0000

Miller Genuine Draft is all about ‘clean art’. Oh yes it is. You see, the beer brand is very keen to communicate the message that MGD is cold filtered for a clean, fresh taste, so it has come up with a clean art campaign which sees a group of artists out on the streets dashing high-pressure hoses against dirty city walls to reveal… cool designs. So, look out for teams cleaning up British urbanity this autumn. Or watch the video.

Making music with Mini

admin — Thu, 02 Sep 2010 09:10:26 +0000

It’s time for the Mini Space Sight & Sounds contest. The car brand wants consumers to create a visual interpretation – a photo, graphic design or illustration – of any song and post it to the Mini Space website. That’s it. The winner gets a shot at prizes such as an Apple MacBook and Apple iPad.