To help consumers work out how they can help, the agency has developed an online WeFeedBack calculator where users can enter the name of their favourite food and its price to see immediately how many kids that would feed. Anyone one making a donation will see that sum doubled by Havas.

All this and more from the European Champions League infographic from ExactTarget.

Cue giant head on platform on line 9 between République and Strasbourg St-Denis so that passengers can spend a few seconds in the mysterious atmosphere of a cave found by the Prometheus travellers about to discover the origins of humanity, according to the studio.

“Many people are currently enjoying the VIP treatment from brands on social media,” says Eva Keogan, head of innovation at Fishburn Hedges. “As millions more catch on to this great route into traditional customer service channels, the challenge for brands will be maintaining the same level of service.

“Over the coming years, will Twitter become the next call centre? We are urging brands to think about this now, as there are some clear and simple ways to use these new customer service channels to great effect.”

They believe it will be making waves on the communications scene and will have been implemented in many new ways for education, health, work, and other aspects of human connection. It will also play a role in the everyday activities of many people who are actively using communications networks in their daily lives.

“Gamification may be the most important social and commercial development of the next 50 years,” says Ross Rader, general manager at Hover and board member of the Canadian Internet Registration Authority. “Commercially, we may be seeing the end of the marketing orientation, possibly marking the beginning of the ‘game orientation.’”

Opportunistic Adventurers have impulsive social shopping tendencies and demand timely and relevant deals. To connect with Opportunistic Adventurers, brands should invest in tailored deals that are “too good to pass up.

Quality Devotees use social media to shape purchasing decisions, validate choice and to feel empowered when shopping. No matter the time or research involved, Quality Devotees will find the best available product. Brands should help them build knowledge through in-depth reviews and expert opinions via blogs, forums, review sites and YouTube.

Strategic Savers use social media to comparison shop and dig for their favourite brands. And brands should validate their choices by offering custom shopping tips and ways to save money by tapping into blogs, forums and review sites.

Efficient Sprinters use social media to select the most popular items to simplify their shopping process. To connect with Efficient Sprinters brands should provide a curated list of top-selling products on their social channels and retailer websites.

The Dollar Defaulter has a single social shopping goal: find the cheapest alternative. Brands need to broadcast special deals on retailer websites… and provide the ability to share those deals with friends.

“Our new study illuminates what brands need to do to reach shoppers in their own social worlds,” says Nick Jones, head of retail Marketing for Leo Burnett/Arc Worldwide. “Understanding how and why people are using social media to shop is the first and most important step to designing a successful social media programme.”

The resulting track and music video will be released this month and available for free to music and brand fans at ConverseKorea.com.

“As Three Artists, One Song continues to champion artistic creativity globally, we couldn’t be more excited to extend this platform to the Asian market,” says Geoff Cottrill, chief marketing officer at Converse. “Korea is a leading force in music and we’re stoked to bring such a diverse group of artists together for music fans around the globe.”