Measuring up Facebook
Facebook is worth €15.3 billion to the 27 member states of the European Union and Switzerland and supports 232,000 jobs in those markets, according to a report, Measuring Facebook’s Economic Impact In Europe, commissioned by the social network, writes Maria Stadtmueller.
Platform effects, notably the app economy servicing the Facebook platform and social activities, represent 19% of the economic impact of Facebook, the report says. The majority of these effects (€2 billion) come through activity in the app economy, with European firms such as Wooga and King having a major presence. Social activities include the positive economic effects of additional and larger events organised through Facebook.
“Facebook embodies a new generation of social media organisations who have significant global impact and create economic value through enabling ecosystems,” says Deloitte. “This enabling basis means that traditional narrow measures of economic impact are limited and it is critical to consider the broader impact of Facebook in allowing other parties to create value across the economy.”
