ESPN’s band for the ball game
Making metal. ESPN and Wieden+Kennedy created what they are claiming is the first and only football-inspired heavy metal band, Group of Death, to promo the sports network’s 2010 World Cup coverage.
The band bowed on Facebook, YouTube and MySpace on 4 December last year – the day of the World Cup draw – and also played a live concert at New York football pub Nevada Smith’s. And we have the rockumentary to prove it.
