Engaging socially with the brand
Product placements. Consumers are willing to engage with, and buy from, brands on social networking sites, according to a survey of 3,000 consumers carried out by Performics, the Publicis performance marketing unit, and ROI Research.
Thirty percent of respondents say have they learned about a new product, service or brand from a social networking site, while 46% say they would talk about, or recommend, a product on Facebook – 44% of Twitter users have given boosts to a product.
“One in four respondents have four or more active social network accounts, and more than one quarter access their Facebook or Twitter accounts at least once a day via their mobile phone,” says Scott Haiges, president of ROI Research. “We knew that these sites are extremely popular for socializing, but the level of interest for branding and promotional marketing content is surprisingly large.”
