Edging brands closer to moviemaking
Film focus. The UK Film Council has partnered with movie specialists Film Tree to develop advertiser-funded film production in the UK. Film Tree’s role will be to facilitate relationships between brand owners and filmmakers “to stimulate new opportunities for the financing of feature film production and distribution in the digital world”.
The two partners say the initiative “will provide film companies with better access to brand financing, offer new ways of engaging with audiences, and promote closer working relationships between the creative industries”.
“Branded entertainment can create even more engaging marketing campaigns and deliver tangible returns on investment – for all involved,” says Ed Sharp, partner at Film Tree. “This exciting partnership comes as we are working with a number of UK film producers and distributors on commercial projects, each with a clearly defined audience in mind, and each searching for additional financing.”
