Drogba, Torres et al… packaged by Yahoo
Yahoo UK has begun its coverage of Barclay’s Premier League football with five-minute package video packages for each of the season’s games. The portal has already secured ad deals from the likes of adidas, Heineken, BT and Sony Pictures.
Yahoo will support the coverage with a marketing campaign deploying the messaging Make Yahoo Your Home For Football, which was used during the 2010 World Cup with David Beckham.
