DOOH’s global spike
Global digital out-of-home media revenue totalled $6.5 billion in 2010 and will spike 16.9% in 2011, according to new data released today by PQ Media.
“The DOOH sector is viewed by most global agencies and brands, as well as [digital place-based network] operators outside the US, as the evolution of OOH media – an improvement upon traditional billboards and signage,” says CEO Patrick Quinn. “PQ Media’s research shows that DPN’s key advantage over traditional media, such as TV, is that with strong programme content and ad creative it can engage target consumers in various captive and transient venues to seed their next buying decision.”
