Dior takes the handbag mobile
Bag app. Christian Dior has launched a mobile app so that consumers can watch its branded film short, The Lady Noire Affair, on the iPhone. The video, starring actress Marion Cotillard, promos the new Lady Dior handbag and revolves around the mystery of just what Lady Marion has in hers. The film is the first of four episodes, each shot in a different city, and bowed on the Dior website in May.
