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Latest News

Bring on the noise

July 11, 2014 in -e.showcase

Oxfam doesn’t like the fact that Kellogg and General Mills are so keen to shout out to analysts and investors just how good their profits are.

Ill wind of austerity

in -e.showcase

Close to half of Britons believe that austerity is having a negative effect on the nation’s health, and a similar proportion think there will be long-term implications, according to JWT’s latest Austerity Index.

Can Microsoft be a smartphone brand?

July 10, 2014 in -e.mobile

Nokia’s strength use to lie in producing high-quality, low-cost devices and the brand does remain pretty strong in many emerging markets where there’s a great opportunity for cheaper smartphones.

Radio goes programmatic

in -e.showcase

Global has launched Digital Audio Exchange (dax) providing programmatic advertising inventory from a raft of UK radio stations and streaming platforms, including the likes of Capital, Heart, Absolute Radio, Spotify, Blinkbox and Mixcloud.

Youthful Snapchat

July 9, 2014 in -e.mobile

Around half of UK 16-24s like or love Snapchat, with sentiment more positive among women - 24% of females say they love the app, compared to just 16% of males.

Persuade me with programmatic

July 8, 2014 in -e.showcase

Programmatic advertising has yet to persuade brands, with only a little over one-third of UK advertisers having a positive perception of real-time advertising.

Those Internet machines

in -e.showcase

In case you missed it, The Internet of Things is gaining momentum and by 2018 there will be nearly as many machine-to-machine (M2M) connections as there are people on earth.

Avedon, the app

July 7, 2014 in -e.mobile

The Richard Avedon Foundation has rolled out a free iPad app featuring over 1,000 Avedon images from the photographer’s 60-year career.