Dickies get down and dirty
Work wear brand Dickies has teamed up with Goodby, Silverstein to produce a webseries, 874Versus, which outs the original 874 pants through a series of tests to show off their toughness. So, get ready for hard-working guys in Dickies facing two tons of reinforced concrete, the junkyard, gravity… on the dedicated website, and on YouTube.
“We challenged Goodby, Silverstein to create a unique campaign that acknowledges the ethos of our brand and honors the diversity of our consumer base,” says Tad Uchtman, svp of marketing, merchandising and licensing at the brand. “These are people who work hard, often under the radar, but with earnest dedication and heartfelt passion.”
