Crowdsourcing the chocolate ad
Chocolate pig. Cadbury says it’s no picnic. But a Picnic is exactly what it is. The brand’s Aussie division has launched a website. ItsNoPicnic.tv is aimed at crowdsourcing folk to appear in an upcoming TV campaign. But wannabe stars need to get a prop. A Picnic bar, in fact. And then create their own 30-second spot. No writing skills necessary because this thing has already been heavily scripted. Ready? Eat that chocolate bar and then say ‘Picnic. It’s no picnic.’ That’s the audition bit done.
The gallery of choc gluttony is right here.
