Crowdsourcing only please
Pure crowd. It had to happen, and Victors & Spoils is the one to have done it. “Hello and welcome to Victors & Spoils,” the new US-based outfit says. “Just who in the hell are we? We’re the world’s first creative (ad) agency built on crowdsourcing principles. And our goal is to provide businesses with a better way to solve their marketing, advertising and product-design problems by engaging world’s most talented creatives.”
OK, got it. But why crowdsourcing?
“Current factors such as radical transparency, the consumer’s demand to be more involved and a growing cost consciousness regarding clients’ budgets have all made crowdsourcing especially timely for today’s marketers,” says V&S. “But it’s not all roses yet. The crowdsourcing paradigm can be pretty unruly for most clients. The number of possible solutions created and the effort to keep things on strategy for a brand can be overwhelming.”
