Creating a damn good brand
Big Apple. So, just how do brands emulate Apple’s cool success? Keep the customer wanting more, PSFK says in its Good Brands Report 2010, by ‘creating a culture of endless innovation that maintains a level of excitement with your audience, keeping people talking as they await future releases’.
Easy peasy, we hear you say.
OK, then why not ‘design a great service that gets people in the door and builds relationships, then roll out products that leverage these capabilities’?
Find that a big ask?
Then it’s time for some real forward thinking.
‘Lead the way with products and services that change the way people think about the possibilities of now,’ says PSFK.
OK, let’s all get those drawing boards out. Or maybe there’s an app on that nice new iPad…
