Coors touches down with game app
Game on. Coors Light has sent out a raft of brand ambassadors to sports bars and eateries in the US armed with iPod Touches loaded with a video game, 1st and Cold. Customers get a chance to play the title which challenges them to score as many touchdowns as possible inside a couple of minutes.
1st and Cold is part of a 44-day campaign leading up to the kick-off of Super Bowl XLIV next month. The game is also available for free from the Apple App Store.
