cool creative: ad with accord
Polygonal pleasure. The Honda Accord Crosstour has taken some flak for being aesthetically unpleasing, but the ad spot – well, it’s a beaut. Thirty seconds of jazzy pronounced polygonal animation with cool lighting from US agency RPA. The music is a remix of Fever which helps the ad ‘reveal how lifestyles and experiences, as well as the stuff needed to facilitate these pursuits, fit completely into the Crosstour’. Whatever. We like the look, feel of Instruments.



