Consumers prefer deals to protecting privacy
Consumers don’t harbour huge concerns over online privacy, according to research carried out by marketing agency Upshot/BrainJuicer. Their social experiment sought to uncover what privacy hesitations or concerns shoppers have when participating in programmes linked to their personal preferences online.
“Consumers thought the benefits of personalized services – like deal-finding alert – outweighed their privacy concerns,” says Lionel Knight, svp of planning at Upshot. “So when it comes right down to it, as long as programmes add value for consumers, they’ll participate.”
