Competing over the brand film
Short shots. Filmmaking platform Mofilm has announced the winners of the crowdsourced Barcelona Ad and the Pepsi Short Film Video competitions.
The UK’s Henry Scholfield scooped the former with a video for Samsung called Changing Lives. The jury says it loved the way the film spoofed American sitcoms and comedies ‘while retaining a style and charm all of its own’.
The party room was a hit. And we like it too.
So here is Changing Lives.
Abe Forsyth from Oz grabbed the Pepsi award that got the thumbs up for production quality and perfect pacing.
“I really like the idea of cramming as much storytelling into a short amount of time as possible and still making you feel something,” says Forsyth. “It was filmed in a day – I just wanted to see what would happen if I went out there with the camera and did it.”
He did it, and here’s GPS.
For the Barcelona contest, Mofilm offered video ad briefs from five brands – Yoplait, AT&T, Best Buy, Chevrolet and Samsung. And Pepsi was giving filmmakers the opportunity to submit a short film for judging by Titanic and Avatar producer Jon Landau.
