Comments for brand-e

Comment on Making Stupid creative with Diesel by Stupid wordage, from Diesel | brand-e

Stupid wordage, from Diesel | brand-e — Thu, 04 Mar 2010 11:02:17 +0000

[...] poetry. Diesel has come up with a riff on those magnetic poetry sets for its Be Stupid campaign. OK, there’s no fridge involved, but what we have is on online microsite where consumers can [...]

Comment on Absolut gets into the movie biz by Absolut says Spike Jonze… is here | brand-e

Absolut says Spike Jonze… is here | brand-e — Mon, 01 Mar 2010 10:33:21 +0000

[...] here. Absolut last week began promo-ing I’m Here – the film it commissioned from Spike Jonze – in the UK ahead of the short movie’s global premiere 7th March. The brand has been [...]

Comment on Agency in the hood by Case study: Taking the agency local | brand-e

Case study: Taking the agency local | brand-e — Mon, 01 Mar 2010 10:01:50 +0000

[...] the Brixton area of London. The best bit is, it didn’t charge a penny. From 4th to 6th February, Ogilvy’s Idea Shop moved into an empty Brixton storefront. It was manned by more than 50 agency staff – all of [...]

Comment on Sixt gets crumbling website by Quick slick Sixt ad | brand-e

Quick slick Sixt ad | brand-e — Mon, 01 Mar 2010 09:36:24 +0000

[...] Blitzschnell Sixt. German car rental firm Sixt last week demonstrated quick reactions to the Lufthansa pilot strike by offering those plane jockeys jobs. The brand ran ads in a number of newspapers and on Sixt.de which featured a pensive pilot and the copy Underpaid? Become A Chauffeur at Sixt. The outfit was also quick to point out that consumers needn’t worry about the lack of Lufthansa planes because it had rental cars aplenty. They’re a cheeky lot over at Sixt. Last year they built a fake website featuring non-existent superior rivals. [...]

Comment on Philips makes another movie move by uberVU - social comments

uberVU - social comments — Wed, 24 Feb 2010 21:55:03 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by brand_e: brand-e.biz: Philips makes another movie move: Five live. Philips is pushing deeper into the movie experience to p… http://bit.ly/cWBonF…

Comment on adidas brings AR to the footwear hood by The Daily 5 – All About the Good News « shoebizness.com

The Daily 5 – All About the Good News « shoebizness.com — Tue, 23 Feb 2010 21:22:13 +0000

[...] launched a limited-edition line of sports shoes, with the sneakers doubling as gaming devices. The Adidas Originals AR Game Pack shoes come with an augmented reality code printed on their tongues. “Using AR technology combined [...]

Comment on Powering the Premiership with tweets by uberVU - social comments

uberVU - social comments — Mon, 22 Feb 2010 11:30:23 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by brand_e: now, just who are the premier league’s most social-media minded football clubs? http://bit.ly/bpiNch…

Comment on Brands get the hang of pop-up marketing by The rise and rise of experiential | brand-e

The rise and rise of experiential | brand-e — Fri, 19 Feb 2010 10:12:02 +0000

[...] Simon Fuller. Event experience. From pop-up stores on Regent Street to art installations in New York retail, experiential has risen from marketing small fry to a key [...]