Coke puts musical fizz into MySpace
Pop music. Coca-Cola is planning to slap the MySpace logo all over 24 million bottles of its Vitaminwater drink this summer, while under-the-cap codes can be cashed in for music downloads on the social-networking site, reports AdAge. Coke clearly buys into the idea of brands doing something for consumers – a company marketing exec says anything free is appreciated during the recession.
