Coke hits the global social media trail
Travel happy. Coca-Cola is planning to send a trio of bloggers on a 206-nation, 150,000-mile journey in 2010 to seek out just what it is that makes people happy. The ‘Happiness Ambassadors’ participating in the year-long trip will report their findings and a raft of content on the Expedition 206 website, as well as on Facebook, YouTube, Twitter, Flickr and other social networking sites.
“This mash-up of social media – online photo galleries, video clips, blogs, microblogs, social networking – combined with an amazing journey, enthusiastic travelers, and a theme of happiness is a great way for us to connect with people around the world,” says Adam Brown, director, office of digital communications and social media, at Coca-Cola. “The global adoption of social media has given us a way to deliver a year-long reality TV series without the TV.”
Expedition 206 is part of the brand’s ongoing Open Happiness campaign.
